Measure the Traffic Number of followers Following / followers ratio Those are the measures of you General Traffic. They are pretty obvious, but useful to gain the first impressions! Measure the Engagement The measures of Engagement are more …
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O campaigns. isMOOD will release a series of articles for the specific KPIs in social media. So let’s start from Facebook. 1) Number of Likes in your Fan Page This is the most generic KPI for Facebook that …
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One might think: Who cares? We live in a free country. They cannot affect me… Well, ignoring a problem is the most dangerous and ineffective way to deal with it. Angry Customers have proved to be highly influential …
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With the absolute rise of social media, companies are now starting to engage them in their branding and promotional strategy. For many clever managers Social Media are their new Friends that create a whole new network of potential …
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