This privacy statement addresses the personally identifiable information (“data”) that we collect and process about individual content creators of online content (“Content Creators”) through the eListening services that we offer to our customers. It refers to any person that publishes content on publicly available websites (Twitter, Instagram, etc.).
1.2. We collect and analyse publicly available information from social media and the internet. To collect these data we connect to the official APIs of social media (facebook, twitter, youtube, Instagram) and may contract directly with third party providers to gain access to these information. In each case, the information that we have access to is published or made available by Content Creators. This information is then stored in our database. We offer analytics of the data to our “Customers” ( “Services”).
1.3. Since all of the information that we access is publicly available, the raw information we have about content creators could be found by anybody with access to the Internet. Some of this information may be personal data such as name or username in connection with a Twitter or Facebook profile.
1.4. Content Creators have control over that data within the channel they choose to publish their content (e.g. Twitter or Facebook), using the privacy settings made available by that channel. In addition to whatever rights content creators have via their relationship with any channel, they also have certain rights relating to their data that we process, as set out in this Privacy Statement.
2. Information we collect about content creators
2.1. The data we collect varies depending on the source of the data, what the source or platform chooses to make available to us, plus what content creators choose to make available. It could include the following:
- name, username, handle, or other identifier;
- the content of the information they have published via that name, username, handle, or other identifier, including comments, expressions, opinions, posts, etc.;
- their gender; and
- any other information they publish on an Internet website we crawl or on a third party platform that provides us with data.
2.2. In addition to the data they make available about themselves, we may also use that information to infer other data about you. For example, based on their name, we may infer their gender.
2.3. We may also analyse the content of the data content creators publish and provide our analysis to our customers. For example, if you publish a Tweet stating that you like a certain brand’s ice cream, we may mark that Tweet as having a positive sentiment toward that brand.
3. Using data
3.1. The legal basis for the data that we process is pursuant to our legitimate interests. Our legitimate interests are in providing our Services to our customers, which includes providing technology that empowers our customers to act with more certainty in a way that is easy-to-access and use. In turn, this allows our customers to learn more about their brand, their customers, their competitors, and other information available on the social web that is relevant to our customers.
3.2. We also use the data in ways related to, but ancillary, to the Services that we offer. For example, we may use the data to comply with our legal obligations or enforce our rights, including the legal obligations or enforcement of rights of third parties. We may also use the data to improve our Services.
3.3. Although it is the responsibility of our customers to use our Services properly, we do put in place safeguards to protect your data. We require our customers to comply with applicable law, including data privacy law, when using our Services. We also prohibit our customers from using our Services, including content creators’ data, in a way that is outside of content creators’ reasonable expectations.
4. Sharing data
4.1. In addition to sharing content creators’ data with our customers, we may share these data with any member of our company group (i.e. our connected companies, and affiliates).
4.2. We may share content creators; data with selected third parties, including our business partners, suppliers, and sub-contractors, for the performance of any contract we enter into with them. We may also share these data with analytics and search engine providers that assist us in the improvement of our services.
4.4. If any third party processes any of content creators’ data, we ensure there are sufficient contractual and operational safeguards protecting these data.
5. Accuracy and retention
5.1. Most of the data we have about content creator comes directly from them. If it is inaccurate, we advise you to fix it on the original platform in which content creator published that data. Where we infer data about content creator, it is our aim to ensure that any of this additional data is accurate and kept up to date.
5.2. We will retain any data about content creators for as long as it is reasonably necessary for us to provide the Services. Then the data is securely destroyed or anonymized. However, if content creators request that we delete their data, we will delete their data from our Services.
6. Storage, security and your rights
6.1. We may transfer content creator’s data to, and store it in, a country other than their own. That country may not provide the same level of data protection as their own country. Whenever we transfer these information outside of Europe, we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect content creator’s personal information and to make sure it is treated securely.
6.2. The servers in which we hold content creator’s data have appropriate administrative, technical, and physical controls that are designed to safeguard content creator’s data, including industry-standard encryption technology.
6.3. Content creators can have a number of legal rights in their data under applicable data privacy law. Under applicable law they may:
- request access to the data that we have about them and request that it be updated, rectified, deleted, or blocked; or
- request that we refrain from further use of any data we hold about them.
6.4. To exercise any rights listed above, please email us at firstname.lastname@example.org
7. Privacy practices of third parties
7.1. This privacy statement only addresses our collection, processing, and use (including disclosure) of content creator’s data. Our customers and other third parties that may have access to these data can use it in other ways in accordance with their own privacy practices and applicable law. We encourage content creators to familiarize yourself with the privacy statements provided by any platform content creators use to publish any information.
8. Governing law and jurisdiction
8.1. Greek law governs this privacy statement and any dispute or claim related to it.